The object-of-the-exercise is to have a warm welcoming website. A website that is easy to understand and navigate by your potential customers or clients. One that very clearly tells your potential customers what you do.
There is a direct correlation between web-traffic and the cash-flow to your business. Some percentage of your website's traffic will turn into business for your company. Your website can be a very powerful tool to your business. If you are going to pay to have a website built and hosted, it only makes financial sense to have it built correctly, insuring you get the highest return on your investment.