WHAT IS SEARCH-ENGINE-OPTIMIZATION or S.E.O.?
Search-Engine-Optimization (SEO) is the way to build a website so that it is easily read, indexed and therefore properly cataloged by search-engines such as Yahoo, Google, MSN, AOL and many others.
WHAT IS SEARCH-ENGINE COMPLIANCE?
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For your website to be properly indexed and cataloged by the search-engines, your website must be built in-compliance with how the search-engines read websites.
WHAT HAPPENS IF MY SITE IS NOT BUILT IN COMLIANCE?
The search-engine web-crawler are out there running like slot machines in Las Vegas, reading, indexing and cataloging the internet, 24 hours a day, 365 days a year. If a search-engine's web-crawler comes across your site and can not properly read it will determine that your website is not built to compliance, and there for not index (catalog) the website.
Moreover, a website can also be purposely left out (black-balled) of search-results if a web-crawler algorithm determines that your website is not built to compliance. The web-crawler will think one of two things: 1) You don't know what you are doing so why bother indexing the website or 2) the website is trying to cheat to get higher up the search results list. Either way it's bad news for your website traffic. If your website is not cataloged, it will guarantee the website will never be found by potential clients and customers.
WHY IS SEARCH-ENGINE COMPLIANCE IMPORTANT TO ME?
The higher a website shows up in search-results, the greater the chances a potential customer will visit your site. SEO helps to ensure that a site is easily legible to the search-engine web-crawlers and improves the chances that the site will be found by your potential client or customer.
S.E.O. UPDATES TO IMPROVE YOUR WEBSITE TRAFFIC:
- Make sure all the different webpage components that determine the highest search results are all in compliance and optimized for the easy reading and cataloging by the web-crawlers.
- Make sure the website is properly listed in online directories so that the website will show up in search engines such as: AOL, YAHOO, GOOGLE, MSN, DOGPILE, altAVISTA and others.
- Customize the HTML code and the content of each webpage individually and unique to the topic for maximum optimized search results.
- Establish a list of the most effective search-terms and phrases appropriate to your website. For example, let's say you had an acupuncture business...notice below the list of the top search-phrases for "acupuncture" July 2006.
- Strategically implement search-phrases and terms that potential customers have been searching on. So your website is litterally built on terms that potential customers have been searching on.
- We provide a detailed report of your websites traffic improvements. Click the image below for a larger view.
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